Privacy Policy

Last updated: [ 28/10/2025]

General (Ticket) Terms and Conditions of STRAAL B.V.

STRAAL B.V. (www.straalevents.com) values the protection of your personal data and the transparent use of cookies.
This Privacy and Cookie Policy explains how we handle personal information and what types of cookies we use — including the use of the Meta Pixel.


1. Data Controller

STRAAL B.V. is the controller responsible for processing your personal data.
Contact: info@straalevents.com.


2. Personal Data We Process

We only process personal data that you provide to us directly or that are technically or analytically necessary for using our website. This may include:

  • Name and email address (when submitting a contact form or subscribing to our newsletter)

  • Any additional information you voluntarily provide in a form or email

  • Technical details such as IP address, browser type, and date/time of visit

  • Usage data collected through cookies and pixels (such as click behavior and visited pages)

3. Purposes and Legal Bases for Processing

We process personal data for the following purposes:

  • Contact and communication: to respond to your questions or requests (legal basis: contract performance or legitimate interest).

  • Newsletter: with your consent, we may send you emails with updates or news. You can unsubscribe at any time via the link in each email.

  • Website security and statistics: for technical logs and anonymous analytics (legal basis: legitimate interest).

  • Marketing and advertising (Meta Pixel): only with your explicit consent, we use the Meta Pixel to:

    • measure how visitors use our website,

    • track campaign conversions, and

    • show relevant ads on Facebook and Instagram.
      The Meta Pixel is activated only after you have explicitly consented via our cookie banner.

4. Data Retention

We do not retain your personal data longer than necessary for the purposes for which they were collected. Specifically:

  • Contact requests: up to 1 year after your inquiry is handled

  • Newsletter subscriptions: until you unsubscribe

  • Technical log data: up to 6 months

  • Marketing data collected via Meta Pixel: up to 90 days, in line with Meta’s retention policies for remarketing in Facebook/Instagram Ads Manager


5. Sharing of Personal Data

We do not share your personal data with third parties, except in the following cases:

  • Service providers: parties that provide technical support (e.g., hosting providers). These process data only on our behalf.

  • Meta Platforms, Inc.: via the Meta Pixel. Meta may use the collected data for its own purposes, including personalized advertising. This may involve data transfers outside the European Economic Area (EEA). Meta applies appropriate safeguards, including the EU–US Data Privacy Framework and Standard Contractual Clauses.

  • Legal obligations: if required by law (e.g., court order or government request).

We never sell your personal data to third parties.


6. Security

We take appropriate technical and organizational measures to protect your personal data, including:

  • Encrypted connections (SSL)

  • Secure servers and firewalls

  • Restricted access to personal data


7. Your Rights

Under the General Data Protection Regulation (GDPR), you have the following rights:

  • Right of access to your personal data

  • Right to rectification of incorrect data

  • Right to erasure (“right to be forgotten”)

  • Right to restriction of processing

  • Right to data portability

  • Right to object to processing (e.g., marketing profiles created via the Meta Pixel)

  • Right to withdraw consent (e.g., for cookies or newsletters)

You can exercise these rights by contacting us at info@straalevents.com.

You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) via www.autoriteitpersoonsgegevens.nl.


8. Cookies

8.1 What Are Cookies?

Cookies are small text files placed on your computer or device by a website. They help the website function properly or remember your preferences.
We also use pixels to support marketing and analytics tools.

8.2 Which Cookies Does STRAAL B.V. Use?

Our website uses the following types of cookies:

  • Functional cookies: required for the basic operation of the website.

  • Analytical cookies (anonymous): used for essential statistics that cannot be traced back to individual users.

  • Marketing cookies (Meta Pixel): used to measure website behavior, analyze campaigns, and display personalized ads via Facebook and Instagram.
    These cookies are placed only after you have explicitly consented via our cookie banner.

8.3 No Consent?

If you do not consent to marketing cookies, the Meta Pixel will not be activated and no tracking will take place.

8.4 Managing or Deleting Cookies

You can always manage or delete cookies via your browser settings.
You can also update your preferences at any time via our cookie banner.

For more information about how Meta processes data, please refer to the Meta Privacy Policy.


9. Changes

We reserve the right to update this Privacy and Cookie Policy if our practices or applicable laws change. We recommend reviewing this statement regularly to stay informed of any updates.

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